EMail Marketing Company in Noida | Greater Noida | Delhi
It is a very common opinion that the vast reach of social media and its massive users have made it a best channel to market a business. Though social media is much more expensive than email marketing, and there are no such guarantee of results as because you are always at the mercy of algorithms, and those may change without any warning.
Email marketing gives a business much greater control and productivity if seen from the broader glance, and that too with an unparalleled reach. There are three times as many email accounts in the world compared to the combined presence of both Facebook and Twitter. Research has even shown that the click-through rates of emails are much, much higher (3%) than the average click-through from a tweet (0.5%).
So, even though businesses need a solid social media presence to stay in the minds of their clients, email marketing will get the result that is actually required for repeated business.
We work closely with you to understand your business, find out growth opportunities and see how email marketing could help you achieve your goals. These goals could vary. One company may be looking to get more business from the existing client base, while another may want to convert free trial users into paying customers. We tailor the email marketing strategy in tune with the available opportunities and business adjectives to get you the clicks that lead to results Setting goals.
Once we have identified the goals email marketing must achieve for your business, we will craft a campaign accordingly. From sending out newsletters detailing the benefits of your business to your customer base to dispensing brand promotion offers to drive up online sales, a variety of different campaigns are available with Greno Mark India.
An email marketing campaign is nothing without solid content. The right kind of compelling content can make all the difference between whether your email goes to the trash bin or you get the customer to respond in a manner you desired. With Greno Mark India, all your content generation needs are taken care of by experts in the business.
Research has shown that 65% of people like emails that are mostly comprised of attractive images; while barely one-third of users prefer a text-only approach. Our in-house graphic designers and visualizers work on each email campaign dedicatedly to create visuals, graphics, and animations that adhere to your business style and capture the attention of the reader. Email campaigns are a guaranteed way to ensure that your calls to action (CTA) get the most clicks at the minimum cost. We optimize the CTAs for all email campaigns using specific, targeted copy which focuses on the benefits of clicking the button. The CTA button itself is designed in a manner that allows it to stand out in the email. Its placement also undergoes rigorous testing before the final email is sent out to the customers. We never send out any emails without testing and making sure that they work fine and the content is being displayed as intended. We also collect extensive data to see what is working and what can be improved. Greno Mark India creates comprehensive reports for each campaign to see how many opened the email, in what manner did they interact with the content, whether they visited your website or not, etc.
Why Choose Us?
Frequently Asked Question
Greno Mark India is determined to give full support to all of its clients, and We are open to all the queries and issues asserted by the client. Digital World is free for all, and it's our chance now to get the best of its.
Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most. Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?” Customers instantly connect to emails, which are personalized and when the call to action is relevant. Also, if you create an urgency they do read and respond as well. Focus on the value you create for the customer and the benefits you are offering.
Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products.
Content that offers value to the customers, for example, a discount or sale would elicit an instant response. But, emails are not just meant to inform customers about offers and discounts.Through emails, you connect with the audience, build interest in your brand, build trust and then get down to talking about the sale. When you directly talk about the sale, it might generate a positive response once or twice but, to convert that customer into a loyal one, you need to go through this journey.
Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant.
Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency.When you send offer emails you can send two emails and then send the third one as a final reminder. But, sending more than three emails just to mention the offer creates a nuisance ultimately losing a subscriber as he/she might mark you as spam. Here, in desperation to get a sale, you’ve lost an opportunity.Email frequency varies from industry to industry and you need to keep testing in order to know what works best for your brand.
Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colors.Don’t forget to make your email template responsive, so that it looks good across all devices.All in all, designing an attractive email includes minute details and an eye for creativity. It also depends on the type of content and the message you are conveying.